Faithful to the innovative style characteristic of each of its media, Medcom held, for the first time in Panama, a new specialized update day for commercial allies, advertising agencies and business partners, in an event called Medcom Day. With the participation of three renowned international professionals: Félix Muñoz, Eduardo Olano and Ana María Olabuenaga, who addressed more than a thousand attendees at the Megápolis Convention Center, the latest global trends were presented from the perspective of clients, agencies and the media, highlighting how THE POWER OF EMOTION and LOCAL CONNECTION are the most effective elements to reach audiences directly and effectively.

In an environment framed by an innovative exclusive video mapping design by artist Manuel Ojeda with the collaboration of Rosendo Merel represented by Marion Art Gallery, as well as large-scale origami by House of Kirisus, Medcom reiterated its strong support for the development of the orange industry in Panama.